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The Adidas Run DMC Collection
Run-D.M.C. emerged in the 1980s as pioneers of hip-hop, blending powerful lyrics with hard-hitting beats. Their bold fashion choices, including their signature Adidas sneakers, became synonymous with their identity. The group’s partnership with Adidas began organically, as they repeatedly wore the brand’s shoes on stage and in their music videos. The release of "My Adidas" in 1986 was a game-changer, leading to a historic endorsement deal that made Run-D.M.C. the first non-athletes to have a signature collection with a major sportswear brand. The Adidas Run DMC Collection
For those looking to dive deeper into this iconic collaboration, the Adidas Run DMC Collection product spreadsheet
The enduring popularity of the Adidas Run DMC Collection
From the streets of New York to global runways, the Adidas Run DMC Collection embodies the spirit of hip-hop and the power of collaboration. It’s a testament to how music and fashion can come together to create something truly timeless.A Brand Story Rooted in History
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Why the Collection Resonates Today